EOR SEO agency · since 2015
SEO for Employer
of Record and global
hiring platforms.
Our EOR SEO service took Remote People from 100 to 51,000 organic visits a month in twelve months, with 240+ editorial backlinks and a 2,455% rise in AI search visibility. We help employer of record providers, PEOs and global payroll platforms win the country hiring guides, EOR vs PEO comparisons and compliance searches that source enterprise deals, without thin programmatic shortcuts.
Brands that trust our SEO
EOR SEO services for global hiring platforms.
Employer of record has become one of the most crowded B2B software categories in search. Deel, Remote.com, Oyster, Velocity Global, Multiplier and Rippling have spent years buying authority, publishing thousands of country pages and outspending every newcomer on content. If you're entering or scaling in this category, a generic SEO playbook won't get you anywhere near page one. You need a programme built around how the EOR buyer researches.
That buyer is rarely a small business owner. The deals worth pursuing involve a People Ops director, a finance lead, a general counsel and often a CTO, weighing providers on compliance risk, country coverage, pricing transparency, integration depth and support quality. They research for weeks or months. They read "hire in Germany" guides, EOR vs PEO comparisons, G2 reviews, misclassification primers and case studies long before they request a demo. Employer of record SEO has to meet them at each of those steps.
We've run editorial, white-hat SEO since 2015, with most of that time spent in B2B SaaS, fintech and HR software. Remote People is the clearest proof in this category: organic traffic grew from 100 to 51,000 visits a month (+50,900%), organic keywords from 300 to 44,000, with 240+ backlinks and 90+ brand mentions earned over twelve months. We don't buy bulk backlinks, we don't generate thin AI country pages and we don't promise rankings we can't deliver. You get a fully managed service, a dedicated SEO manager, monthly reports and a method your CMO can defend in a board review. The full numbers are in our case studies.
Why EOR brands choose Solvid.
Solvid is independent, London-headquartered with a Beverly Hills office for US clients, and has been doing SEO since 2015. We've built 30,000+ backlinks and worked with 100+ clients across regulated and high-stakes B2B sectors, including Access PeopleHR and The Access Group on the HR software side. EOR fits the profile of work we do best: technically complex, content heavy, compliance sensitive and competitive enough that lazy SEO doesn't move the needle. This page sits under our wider SEO for recruitment agencies and HR software, which covers job boards, recruitment agencies and HR tech in general.
Retainers start from £2,500 a month ($3,250) on a six month minimum term. Scope is shaped around your country coverage, your competitive set and how much of the existing content estate needs rebuilding versus extending.
Common SEO challenges for EOR companies (and how we solve them).
Thin programmatic country pages
Many EOR sites rolled out hundreds of templated country pages with near-identical copy and the country name swapped. Recent core updates have hit those pages hard. We rebuild the template so each country page carries distinct payroll, benefits, leave and termination detail, and we noindex the ones that can't be made useful yet.
Authority gap versus category leaders
Deel, Remote.com and Oyster sit on enormous domain authority. We work the long tail instead: country and city queries, comparison and alternative pages, and niche industry verticals (hiring engineers in Portugal, hiring sales teams in Mexico) where the giants are slower to invest deeply. That is exactly how Remote People grew while never ranking for the head term.
Compliance accuracy risk
Out-of-date employment law content is a legal exposure as well as an SEO problem. We build content with named subject matter experts, set a review cadence per market and surface last-updated dates clearly, which also happens to be what Google and AI assistants reward.
Multilingual and hreflang complexity
Many EOR sites serve content in English, Spanish, Portuguese, French, German and beyond. We audit hreflang implementation, regional routing and translated content quality, then fix what doesn't hold up so the right language version ranks in the right country.
Sales cycle measurement
Enterprise EOR deals take months and involve several stakeholders. We work with your RevOps team so SEO attribution reflects how deals actually source, using assisted conversions and pipeline contribution rather than last-click alone.
Brand comparison content moves quickly
Competitors update their comparison pages constantly. We build a refresh and monitoring cadence so your pages stay current and credible against the latest competitor pricing, coverage and positioning.
Companies we've helped.
Solvid vs other EOR SEO agencies.
Choosing an EOR SEO agency? Here’s how we compare with what most agencies offer.
How EOR SEO supports your wider revenue motion.
EOR sales rarely close from a single channel. Most deals involve a mix of inbound demo requests, outbound prospecting, partner referrals, marketplace listings, paid search, paid social and account-based marketing into named enterprise accounts. We design SEO so it feeds those motions rather than competing with them for budget. Country guides become outbound assets, comparison pages become BDR enablement, compliance whitepapers become ABM content, and capability pages support partner programmes with HR consultancies, accounting firms and law firms.
Generative search matters more in EOR than in most categories because so much early research now happens in AI assistants. Buyers ask "what is the best EOR for hiring engineers in Spain", "do I need an EOR or can I use a contractor in Brazil" or "compare Deel vs Remote.com pricing". The brands that appear in those answers are the ones with deep, accurate, well-cited country and category content under named authors. Our content programmes are built to earn those citations alongside traditional rankings; our guide on how to rank in AI search explains the method.
We also work closely with RevOps and product marketing on attribution. Enterprise EOR deals take months, involve several stakeholders and rarely close on a clean last-click path. We help set up multi-touch attribution, SEO contribution dashboards and pipeline reporting so marketing leadership can see how organic search contributes to qualified pipeline, not only MQLs. That visibility is what protects the SEO budget when the next planning cycle comes round.
Read across the web.
Our clients have been featured in some of the most prominent publications in the world. Links and brand mentions on sites like these are what move rankings in Google and visibility in AI search.
The people behind the results.
Professional SEOs, content strategists, writers and link builders who work together on every campaign, led by founder Dmytro Spilka.
- Dmytro SpilkaFounder
- Rebecca SmithContent & SEO
- Heather LangleyContent & SEO
- Peter JobesContent & SEO
- ArsenOutreach
- Neve WilkinsonContent
- GregoryContent
- StefanContent
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