eCommerce SEO agency · since 2015
eCommerce SEO
services.
We grow online stores with ethical, white-hat eCommerce SEO services, from category page architecture to product schema, faceted navigation, merchant listings and international rollouts. Since 2015 our team has helped 100+ clients, including Hostinger, Eyeglasses.com, Lookers, Epos Now and Omnisend, earn organic traffic that converts to sales.
Brands that trust our SEO
SEO services for eCommerce businesses.
Online stores have an SEO problem most other industries never face. You have hundreds, sometimes hundreds of thousands, of pages that all need to rank, load fast, carry clean schema and move shoppers towards checkout without friction. A blog post for a SaaS brand can earn traffic for years from one well-built page. A store fights that battle on every product, category, filter and collection page at once.
That changes how we approach the work. We treat SEO for stores as an architecture problem first and a content problem second. Get the URL structure, internal linking, canonical rules and crawl behaviour right, and product pages start earning rankings without anyone hand-writing a thousand meta descriptions. Get it wrong, and the best products in the catalogue stay invisible to Google and to the AI shopping surfaces built on it.
Our work spans Shopify, Magento (Adobe Commerce), WooCommerce, BigCommerce and custom headless stacks. We have shipped SEO programmes for fashion brands, supplements companies, home and garden retailers, DTC food brands, B2B parts catalogues and multi-country marketplaces, and our client list includes Hostinger, Eyeglasses.com, Lookers, Epos Now and Omnisend. The thread through all of it is the same: white-hat SEO, no shortcuts, and a fully managed service that takes pressure off your in-house team.
Why eCommerce brands choose Solvid as their eCommerce SEO agency.
Most eCommerce SEO agencies pick a lane. Either they understand the technical side but cannot write copy that sells, or they write nicely but cannot tell you why your collection pages dropped out of the index after a Shopify theme update. We built Solvid to handle both ends. Our team includes specialists in technical SEO, content, outreach and digital PR who all sit under one programme manager, and retainers start at £2,500 a month ($3,250) with a six month minimum term.
We have been doing this since 2015. Over those 11+ years we have built 30,000+ backlinks for clients across eCommerce, SaaS, finance and B2B services. The published results tell the story better than we can: Hostinger grew organic traffic from 1.1M to 6M (+445%) over 24 months, and Epos Now, the point of sale platform used by thousands of retailers, went from 73,000 to 89,000 monthly organic visits (+22%) in eight months. We work from our London HQ in Canary Wharf and a Beverly Hills office in California, so clients running global stores get coverage across UK and US working hours.
Common SEO challenges for eCommerce (and how we solve them).
Faceted navigation eating crawl budget
Every filter combination creates a new URL. Multiply that by colour, size, brand, price band and rating, and a 500-product store can generate 200,000 crawlable pages. We map which filter combinations have real search demand and should become indexable landing pages, then use canonical tags, robots rules and parameter handling to keep the rest out of the index.
JavaScript-rendered product data
Modern Shopify themes and headless stores often render price, stock or even product copy through JavaScript. If Googlebot does not see that content on first render, it does not get indexed. We test pages with Search Console URL Inspection, the Rich Results Test and our own rendering tools, then work with your developers on server-side or dynamic rendering fixes.
Out-of-stock and discontinued products
Stores that 404 every discontinued SKU lose link equity and rankings. Stores that leave dead products live with no stock hurt user signals. We build a lifecycle policy covering when to keep a page live, when to redirect to a parent category and when to refresh it with a replacement product, so rankings survive as the catalogue rotates.
Duplicate content across variants
One T-shirt in eight colours and four sizes can produce 32 near-identical pages. We use canonical tags, parent-product structures and selective indexing to keep one strong page earning rankings rather than diluting authority across thirty thin ones.
Thin category descriptions
Most stores ship category pages with one auto-generated paragraph. Google sees ten near-identical templates and ranks none of them well. We write proper category copy, placed below the product grid so it does not push products down the fold, that establishes topical relevance without harming conversion.
International expansion without losing rankings
Adding a .com/us or .com/de version often cannibalises existing UK rankings if hreflang, canonicals and currency handling are not set up cleanly. We plan international rollouts before they ship rather than fixing them after they break.
Review schema that earns rich results without policy strikes
Google's review snippet rules have tightened, and self-serving review markup on product pages can be ignored or pulled. We implement aggregated review schema sourced from real third-party platforms (Trustpilot, Reviews.io, Yotpo, Google), so stars appear in the SERP without breaching Google's structured data policy.
Image SEO across thousands of product photos
Most stores ship images that are too large, alt-text-free and named like IMG_4923.jpg, which hurts Core Web Vitals and Google Images rankings alike. We work through your media library with proper compression, descriptive alt text, structured filenames and lazy loading rules, usually a measurable traffic lift on its own.
Companies we've helped.
Solvid vs other eCommerce SEO agencies.
Choosing an eCommerce SEO agency? Here’s how we compare with what most agencies offer.
Read across the web.
Our clients have been featured in some of the most prominent publications in the world. Links and brand mentions on sites like these are what move rankings in Google and visibility in AI search.
The people behind the results.
Professional SEOs, content strategists, writers and link builders who work together on every campaign, led by founder Dmytro Spilka.
- Dmytro SpilkaFounder
- Rebecca SmithContent & SEO
- Heather LangleyContent & SEO
- Peter JobesContent & SEO
- ArsenOutreach
- Neve WilkinsonContent
- GregoryContent
- StefanContent
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